Hi there! I’m Eddy.

I started this website to showcase new projects and products that i’m developing and to document the entire process to show what it takes behind the scenes, the hits (and definitely misses) and also that most times, it is highly likely you will fail.

However, the only way one learns any particular thing is to actually do said thing and learn while failing along the way. I refuse to believe that anybody’s first incarnation of anything ever turned out perfect.

I’ve been sort of an entrepreneur all my life. From selling Christmas cards door-to-door when I was 10, setting up an unlicensed hotdog stand at 14 (that lasted the better part of 4 hours LOL), freelance web design at 18, a fashion business with my ex-girlfriend (now wife!) at 24 and then on to my first crab restaurant at 30, I’ve got to say I’ve never really been a good employee.

Here’s to hoping that by documenting my process, it will help me better understand what i’m doing and keep me consistent in progressing to better things. Hopefully some of this is useful to others as well. Cheers!

FAQs

Are you professionally trained in the kitchen?

Nope. Everything I’ve ever learnt was down to hanging out and helping my mom in the kitchen, trial and error (a hell lot of cuts and scrapes) and eventually starting up my first (and only) and previous restaurant.

What are you professionally trained in?

After my O’ Levels, in enrolled and graduated from Temasek Polytechnic with a Diploma in Product & Industrial Design. Theoretically, I’ve been trained in Drawing, CAD, Wood Working, Metal Working, Animation, Product Costing, etc. I am however, not highly proficient in any of these skills and am looking to build up these skills (well some of them).

You had a restaurant?

Yeah I did. From 2013 to 2021 I had a restaurant named Momma Kong’s. We specialised in Singapore-style crab dishes and local favourites with a bar / restaurant feel. Was a great run until we had to close due to the Covid-19 pandemic. Was a great time though!

This is a frequently asked question?

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Was it any good?

Well what I would say is that we managed to carve out quite a niche for ourselves over the years and fed many happy guests from Singapore and all around the world.